Avicii alias „Tim Berkling“, one of the greatest Djs and pioneers for modern music, died on 20th April 2018 in Oman at the age of 28. His death was shocking and a wake up call for the whole music industry.
Pressured from his managers, pressured by his labels and pressured by expectations, Avicii killed himself in the certainity that he never can go back to a live he really wants to live.
Because of his intense drug and alcohol consum ( a bottle of vodka just as a pre- drink), people thought he just drank himself to death like we know it from other celebrities. But the way it happened was different. And even if it would have been the same way, people should better ask why it comes so far that others get broken and addicted to drugs.
To understand the tragedy, one has to understand the man Tim Berking, the soul behind Avicii. „Tim was a seeker, a fragile artistic soul searching for answers to existential questions. An over-achieving perfectionist who travelled and worked hard at a pace that led to extreme stress. (...)He could not go any longer. He wanted to find peace. Tim was not made for the business machine he found himself in; he was a sensitive guy who loved his fans but shunned the spotlight.“ (Quotet by a letter his family published one week after his death).
I think there are two different kind of artists. The ones who want to be famous and rich, the ones who are born for the stage, they can grew in the music industry and use it for a sense-giving symbiosis. But for others - just music loving artists, often inspired more by spiritual reasons than by western adventages - the music industry turns into a cage very fast.
And this is what happened to Avicii. His contracts were strict and his managers and labels wanted him to go always on. And everybody knew his face. This is not the way you want to live if you are a music lover and just want to make a good living from it. He felt so uncomftable, that he decided to quit touring in 2016.
And he felt so uncomftable, that he decided to quit living in 2018. This sad story shows in a perfect way how bad the ambivalence of capitalism in music influences artists. And it shows how pressure effects the well beeing of people. One can mention that Hardwell, one of the most famous Djs and Edm producers, also announced to quit touring right after Avicii died. This is alarming. Artists should be treated like artists from the music industrie. Also bands should be treated like artists and not like companies, as it is the common case. This is absolutely wrong and the result can be seen here.